#Visual Essay #Digital-native Editorial #Power of Invisibility, Surveillance Capitalism
@i.nn_visible
A visual essay on camouflage pattern, surveillance capitalism, & power of invisibility.
QR code camouflage pattern is designed to be used as a package wrapping paper. Each QR code leads to content that was created native to Instagram posts.
Collaborated with T.Y.(Yi Tang)
Printed on wrap papers to project packages, the camouflage pattern composed of QR codes takes the audience to a link beneath its flat surface. Directly led to individual posts on Instagram account “@i.nn_visible,” the posts are composed of limited number of 2 to 3 carousel image. Similar to the QR code, the first image act as a cover that seals what is beneath. It waits for the audience to reveal. Like a card flipping game, the viewers are invited to swipe and scroll to reveal what each post may deliver. The nature of quick viewing experience and finger gestures of Instagram was considered as priority for the most effective experience.
